Hero Dirt Brand Ambassadors

Follow on Instagram and YouTube.

  • Denny riding his mountain bike.

    Denny Jannetty MTB

    From - Poughkeepsie, NY
    Like to ride - Mountain Creek Bike Park, Catskill Mountains, and Adirondack Mountains

    Channel was started to try and spread the good word of mountain biking and positivity. Main goal is to humanize mountain biking by inserting my personality into my videos and interviewing other riders. I’m constantly trying to show people mountain biking isn’t just a sport, but a way to improve your mental health and life, as a whole.

    Instagram: @DennyJannettyMTB

    YouTube: DennyJannettyMTB

  • Meet Torchy, who is wearing our green hoodie with 'Hero Dirt' text on the sleeve, black fullface helmet labeled 'Torchy Life,' skeleton gloves, standing outdoors against a weathered wall.

    Torchy Life

    Torchy Life is a United States Air Force, security forces veteran that has a huge love of the outdoors. He started mountain biking in 2024 and decided to make a YouTube to show the progression he makes as he learns. His wife and the friends he’s made while shredding the mountains in his local state of NH make a great channel! So go ahead and check it him out!

    Instagram: @torchylife

    YouTube: Torchy Life

  • Meet Corey, one of our mountain biker ambassadors.

    Pedaling Downhill

    Here at Pedaling Downhill, we basically started on a request from work friends to actually be able to see our antics in the woods. I would come in week after week telling what they believed to be "tall tales" of our biking adventures. Until one day a friend of mine brought us an old Gopro and said take it and start up a channel. I laughed at the thought, but also loved the idea of combining two of my passions 1. Biking and 2. Working with cameras/editing. In 2020 when the gyms closed we also closed our competitive lifting chapter and dove headfirst into the woods. My channel is based around our growth as riders from total beginner to whatever you'd consider us now . We represent the everyday rider who really wants to expand their skills but are also weary of the fact that I may have work the next day... I like to think watching our channel is like going on a ride with us right from your couch.

    We bring you right inside the days dynamics and give you a first person POV of some of the coolest features we find, and sometimes I even work up the courage to ride em myself. I have cameo appearances of much better riders as well as other friends we regularly roll with. Recently we have shifted more into the world of Park riding, and boy let me tell you the speeds are higher and so are the consequences. So I invite you to " Get off that couch, get outta that chair, and go ride your bike somewhere!".

    Instagram: @pedalingdownhill

    YouTube: pedalingdownhill7640

Apply to Be a Brand Ambassador

Hero Dirt Brand Ambassadors are passionate mountain bikers who share their journeys through engaging videos and content. By joining our ambassador program, you play a key role in our community, promoting our brand and inspiring others to hit the trails. You’ll receive a personalized code to share with followers, boosting our reach and sales, plus a complimentary Hero Dirt Tee of your choice. Let’s celebrate the thrill of mountain biking together!